We're a Hong Kong video production studio shaping emotion into your own story — brand films, TVCs, event video & photography and documentaries, directed by Xavi Cheung with 10+ years across TV, online media and advertising.
Trusted by
A long-term video and photography partner for Hong Kong's leading health & beauty chain — Partners Day and supplier events, the HKRMA Shopping Festival campaign, the Boost Up Carnival, executive portraits and the 50th anniversary.
See Mannings work →Lifestyle, sport and executive photography for the Sai Kung sports and wellness academy — home of Asia's first Rafa Nadal Tennis Centre.
See HKGTA photography →Also trusted by
Our name is our promise: treat every film as if you were making it for your own son.
After ten years in full-time video production, Xavi founded For The Son Production — in Chinese, 為了兒子製作, literally “made for the son” — when his son was born. The name became the studio's standard — patience on set, honesty in every conversation, and nothing leaves the edit suite unless we'd proudly show it to the people we love most.
The little face in our logo is a daily reminder of who we really make films for: the people on the other side of the screen.
Meet the reason behind the name →Selected films made by For The Son since 2022 — corporate events, retail and tourism campaigns, education, NGO and social content. Tap any film to play.
Lingnan-Yuanpei STEM
Summer Academy 2026
For Lingnan University, we filmed the Lingnan-Yuanpei STEM Summer Academy (LYSSA) 2026 — the students, the programme and the energy of a summer on campus. Our second LYSSA film, after 2024.
10+ years of commercial photography and a long-term partnership with Mannings — events, retail, executive portraits and lifestyle. Tap any photo to enlarge.
Films Xavi directed before founding For The Son in 2022.
Over his career, Xavi has worked with 30+ brands, including
Film and photography, tailored — crew, format and deliverables sized to your goals, not a one-size package.
Brand stories, TVCs, celebrity campaigns and company profiles that turn complex messages into clear, human stories.
One team covering launches, expos, conferences and galas — a highlight film and a full photo set from the same day, in one consistent look.
Documentary interviews, employer-brand stories, CSR and NGO films — lit, framed and edited to broadcast standard.
Executive portraits, retail and architecture, and lifestyle imagery for annual reports, PR, LinkedIn and campaigns.
2–3 tailored videos every month for one fixed fee. Consistent, on-brand content without building an in-house team.
Generative AI for storyboards, previs, clean-up and versioning — directed and quality-checked by humans, so budgets go further without the “AI look”.
Every project is quoted to brief. Tell us your goals, timeline and budget range — we'll reply within one working day with an approach and estimate.
Understanding your ideas, goals, audience and expectations.
Creative proposal, script, storyboard and a detailed production plan.
Professional on-site filming with a crew sized to the job.
Editing, colour grading, sound design and motion graphics.
Final films in every format you need — plus ongoing support.
I'm one of the few filmmakers in Hong Kong who has worked across TV production, online media and advertising — bringing scriptwriting, creative direction, filming, editing and both large- and small-scale ad production together under one roof.
Before founding For The Son Production in 2022, I spent years leading video and creative teams as a video director and creative director across TV, online media and publishing. Whether it's a brand film, a documentary, a commercial or a personal project, I believe every story deserves to be told with creativity and care.
Your video partner, for every story.
Tell us about your project — brand film, event, documentary or monthly content. We reply within one working day.
